Sony expects to have a 60% share of the smartphone camera market

Sony expects to have a 60% share of the smartphone camera market In the image sensor technology technology sector, Sony Group has set a goal of gaining more than half of the global market share, stopping other companies including Samsung Electronics from gaining more market share.

The new Octa PD technology will be used. If the smartphone camera has a lot of targets to capture, it is difficult to focus. For example, when the sun is behind you. When the new Octa PD technology is used, the camera can focus on people’s faces as well as focus on close-up surroundings. For example, when standing in front of a tower building and taking a photo, the smartphone camera will focus on the person’s face and focus on the tower building to get a sharp and clear image.

Sony’s image-capturing chips are CMOS sensors, and for several years, they have gained around half of the market share in the world market. But in the last few years, things have changed. The main pain was when the US government sanctioned Huawei Technologies in 2020, Sony lost a major customer. Sony’s imaging systems are expensive, so they can only be used in some smartphones sold at the premium price range.

After Huawei was no longer sold, sales plummeted. Huawei shock “Huawei shock” said at Sony. Before the crackdown on Huawei, it had a 53% global market share in 2019, which dropped to 43% in 2021. Samsung has a market share of 18.5%. OmniVision Technologies from the United States is increasing its market share in the car video display.

China’s GalaxyCore is increasing its market share in the low-end range of smartphones. Sony aims to achieve 60% market share by 2025 with new technology. Omdia, a UK-based research firm, predicts that the tabletop image sensor market will grow by 34% between 2021 and 2025, reaching a market value of $25.1 billion.